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The Do’s, Don’ts, and DIYs of Express Lane
This week we officially announced Express Lane, and I’m guessing the fact that it can more than triple your money caught your eye. It can, and the way to raise more money is to learn Express Lane best...
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A/B Testing: A Love Story
In the fast-paced digital campaigns world, if you’re not innovating and testing constantly, you’re headed for obsolescence. And, more importantly, you’re letting your users down, especially those in...
View ArticleTesting Basics: Test, Test, Test*
We on the left have done a great job cultivating a “test, test, test” ethos, and while testing can result in big gains, it takes time and resources that digital organizers often don’t have. And for...
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Recurring contributions: Now to infinity and beyond
Recurring pledges are like gold. There’s a reason why they’re often called sustaining contributions. Building a base of recurring donors can have a huge impact on the sustainability of any...
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Testing Basics: Let’s talk sample size
This post is the third in our blog series on testing for digital organizers. Today I’ll be talking a bit about what an A/B test is and explain how to determine the sample size (definition below)...
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Weekly recurring is back baby!
We’re less than 8 weeks out from Election Day and are now making the weekly recurring feature available to campaigns and organizations. Just drop us a line at info [AT] actblue [DOT] com and we’ll...
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It’s crunch time so optimize those weekly recurring asks!
We’re fewer than six weeks from the election. That means, among other things, that optimal fundraising strategies become even more important than usual. Here at ActBlue, we’ve been running tests on a...
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Tandem Contribution Forms Just Got WAY Better
Our team is always thinking through ways to make our contribution forms easier to fill out and more streamlined. When donors have too many options and abandon a form, that’s known as choice paralysis....
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Losing is awesome
Here at ActBlue, we’re always optimizing our contribution form by testing different variations against each other to see which performs best. And, whenever possible, we like to share our results....
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The Multi-armed Bandit: New and much improved A/B testing tools
The A/B test tool on ActBlue, which allows you to test out Contribution Form titles and pitches, among other variables, has gotten a significant upgrade, just in time for campaign season. The old A/B...
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One-stop shop: Visualize your data and create targeted lists
At ActBlue we’re committed to dreaming up new ways for you to visualize all of your data. In that spirit, our tech team just rolled out a new way for campaigns and organizations to analyze contributor...
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Testing those beautiful brandings
This is the one you’ve all been asking for. We just added the ability to A/B test your brandings! Now there’s no need to guess whether a giant photo of your candidate or a simple branding will fare...
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A big mobile boost from one simple test
We run optimization tests on our forms constantly, but it’s rare that we see winners as big as our recent mobile test. At this point we’re running around 40% of all donations made on mobile devices....
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Email Testing: What works (and what doesn’t) when deciding on fundraising ask...
We’ve always used the ActBlue blog as a place to report back on our work and let everyone who’s part of the larger ActBlue community know about the huge impact their organizing work and their...
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